This campaign marked the launch of the Prius v, the first addition to the Prius family following the success of the original model in the U.S. It emphasized the advantages of Toyota’s hybrid technology, now in a larger vehicle offering ample space for families and versatile for various situations. Utilizing a wide array of media, this extensive and engaging campaign playfully introduced a new era in Toyota’s U.S. communications.
We collaborated with Serial Cut™ to create a series of key visuals highlighting the features of the new Toyota Prius v. This extensive project involved over 30 professionals and several months of production, resulting in three key visuals that emphasized the vehicle’s versatility, efficiency, and connectivity.
These efforts collectively aimed to broaden the appeal of the Prius brand by showcasing its expansion into a family of vehicles, each maintaining the core values of high fuel economy, low emissions, and advanced hybrid technology.
