In September 2021, Nubank launched its first national prime-time television campaign, “Escolha seu Futuro. Comece Agora.” (“Choose Your Future. Start Now.”). Developed in a partnership with Wieden+Kennedy São Paulo, the campaign marked a significant milestone in Nubank’s growth, highlighting its diverse range of financial products and services. The central message empowered customers to take control of their financial futures, emphasizing that their decisions shape their destinies. The advertisement depicted everyday choices that influence one’s future, encouraging proactive and informed financial decisions. The campaign was broadcast across major television networks, complemented by out-of-home (OOH) media and digital platforms, reinforcing Nubank’s mission to simplify and democratize access to financial services
Nubank Team:
Global Creative Lead: Fabio Simões Pinto
W+K Team:
Creatives: Cacá Barabás, Thom Bregantin.
Creative Directors: Rafael Mello, Felipe Paiva, José Ferraz.
ECD's: Eduardo Lima, Renato Simões.
Film Director: Nogari - Iconoclast.
Director of Photography: Douglas Bernardt.
Photography: Hellen Salomão, Edvaldo Raw.
Sound Design: Satelite Audio.
AWARDS
Clube de Criação | Gold | Writing
Clube de Criação | Gold | Cinematography
Clube de Criação | Silver | Direction
Clube de Criação | In-book | TV, Cinema and Other Screens
The One Show | Bronze | Moving Image Craft (Cinematography)
The One Show | Shortlist | Moving Image Craft (Writing)
D&AD | Shortlist | Art Direction