In August 2020, Nestlé Brazil, in collaboration with FCB Brasil, launched the “Family Size Cheerios” campaign to celebrate the diversity of Brazilian families. This special edition featured eight distinct cereal box sizes, each representing a different family structure identified in Brazil. For instance, the 120g box was designed for individuals living alone or with pets, while the 720g box could be split into two, catering to children who divide their time between divorced parents’ homes. Each package included illustrations and narratives reflecting the family type it represented, developed in partnership with the illustration and animation studio Black Madre. The campaign was promoted through digital activations involving influencers from various family backgrounds and featured an animated musical clip with an original soundtrack by Submarino Fantástico.
