In March 2020, NIVEA MEN, in collaboration with FCB Brasil, launched a campaign featuring Paris Saint-Germain (PSG) players Neymar Jr., Thiago Silva, and Marquinhos to promote the NIVEA MEN Deep product line in Brazil. The campaign aimed to highlight the importance of personal care in boosting confidence and performance, both on and off the field. By featuring renowned Brazilian athletes, the initiative sought to resonate with the local audience, emphasizing that effective skincare is essential for achieving success in various aspects of life.

The campaign was disseminated across multiple platforms, including television, digital media, and in-store promotions, effectively reaching a broad audience and solidifying NIVEA MEN’s presence in the Brazilian market. This strategic partnership with PSG allowed the brand to leverage the popularity of soccer and its athletes to promote its men’s care product line.

For a visual representation of the campaign, you can view the official advertisement below: