Established in Brazil in 2013, Nubank is a digital bank that has completely disrupted the sector, growing from a challenger brand into a movement, and becoming the largest digital bank in the world.
Born as a reaction to Brazil’s often absurd bureaucratic systems, in a market that charges the highest fees in the world, Nubank has built its reputation as an antidote to the country’s well-established and very traditional banks. Nubank offers its customers a fair and transparent service and communicates with them in a style that’s both frank and human.
Over the past decade, the company has experienced stellar growth, helping more than 75 million people to take control of their financial lives.
Working with Pentagram and studio Arnold we created a new brand language that helped the brand grow, enabling it to offer a broad range of solutions to its customers while supporting them in many different aspects of their life.
While created to maximize impact on digital platforms, the new identity is flexible and adaptable, designed for use at multiple sizes, from banners to bank cards.
Brand Guide Platform
Mobile platforms
Ilustration system
Card system
