The challenge for the first Nubank-sponsored World Cup was to create a unique experience for our customers, not just a mere campaign. The concept of "Believe and GO." is an evolution of our "You Can Believe" campaign and advocates the idea that taking initiative and action is crucial.
In addition to the campaign concept, we have created a visual identity, promotions, out-of-home advertising, videos, and a game called "Bolão," which was developed in-house and implemented within the Nubank app itself. We are excited to bring this fresh and dynamic approach to our customers and empower them to believe in themselves and take bold actions towards achieving their goals. So, let's believe and go for it!
World Cup tv spot
The "Bolão" statistics
→ With 8 million participants, a staggering 728,000 groups were formed!
→ Over the course of 28 days and 64 World Cup matches, a total of 298,828,007 predictions were made.
→ In total, 8,275,362 people participated in NuBolão and gave their predictions.
→ The most anticipated match was Brazil's opening game against Serbia, which received a whopping 4,888,962 predictions!
These impressive statistics demonstrate the immense popularity and engagement of NuBolão during the World Cup. It is a testament to the excitement and passion of football fans worldwide, and we are thrilled to have provided a platform for so many people to connect and participate in the tournament. Thank you to all who participated, and we look forward to bringing you more exciting experiences in the future.