This innovative campaign for the 2013 Lexus ES that seamlessly merged film, digital and traditional print media with digital technology. A standout feature of this campaign was the introduction of CinePrint™ Technology, which brought static print advertisements to life. Readers of the October 15 issue of Sports Illustrated could place the Lexus ES print ad over an iPad displaying a Lexus-created video, resulting in an interactive experience where the car appeared to drive across the page, showcasing its design and technological features.
This creative approach exemplified Lexus’s commitment to innovation and provided consumers with a unique, engaging way to interact with the brand, effectively highlighting the advanced features of the 2013 ES model.
